Social Media is one of the most influential, useful, and quickest ways to reach out to a select audience for a brand or business. There are millions of people who use social media every day, making social media such a powerful and useful tool. When a brand uses social media to announce a new product or address a problem or crisis, the news can spread like wild fire. This is both a good and a bad thing. When good news spreads quickly, its great for business, however bad news spreads even quicker, causing a potential nightmare for any social media monitor.
Being able to control situations and being active is extremely important, and essential for company’s that use social media. Responding to positive or negative posts in a prompt and professional matter is key. As a general rule, for social media crisis situations should be responded to in the quickest amount of time possible, but not before knowledge of the situation is known, so the best possible message can be used.
The other part about social media that is crucial to having success is being able to adapt and change. Social media sites are constantly changing, which for a lot of us who use social media daily can be fun, and interesting because social media is still in its growing phase, in my opinion. Being able to change a profile picture, cover photo or anything else is essential for professional use, to help keep up professional standings even on social media sites. This is critical for businesses.
With social media, news is now 24/7 instead of ending at 5 p.m. or until the next morning when the newspaper is delivered; this is the same with social media. It is never ending, and needs to be monitored closely for anything good or bad. This is the biggest part of having social media sites for your company, business or brand
You just checked your voicemail and a reporter has the story. He wants you to call back immediately because this is big news. He needs a comment and is counting the minutes to your call.
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