This is a great PR lesson!
You just checked your voicemail and a reporter has the story. He wants you to call back immediately because this is big news. He needs a comment and is counting the minutes to your call.
You knew this was coming but your pulse is still racing. You have reviewed your crisis communications plan but your brain feels like you just mainlined three pots of coffee. Part of you wants to call back with your prepared statement while another side of you wants to hide. So what do you do? How do you get yourself under control when the moment arrives?
Take a Breath
Really. Close your eyes and take a deep breath. Then another. Then another. Now open your eyes and focus on the task at hand.
Remember, you knew this was coming. You have a folder filled with everything from statements and talking points to designated spokespeople and…
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