All major restaurant chains need to have some sort of social media platform, for many reasons. This is a major problem that Applebees suffered, and they have no platforms to reach their audience with and apologize for the event that occurred at a Michigan Applebees. A 15 month old child was served alcohol in his sippy cup. The child was taken to a local hospital and his BAC was reported at .10, which is over the legal limit for an adult.
The mother of this child is suing Applebees for $25,000 for damages.
If Applebees had some sort of social media platform, they could use it to apologize to the family, and to all customers, and ensure that all the proper procedures are being taken over the franchise as a whole to be certain that nothing like this ever happens again, nationally.
Not having a social media platform makes Applebees look careless, to me anyway, and although I found a few articles online about the events that transpired, there are no formal apologies from anyone high up on the Applebee’s chain.